A Letter to My Readers About Ads // My New Partnership with Mediavine

Hi Guys,

Today marks a milestone moment for Hello Jetlag, and while I am extremely excited about this new step in my blogging life, I am aware that it does have an impact on your experience while visiting my site.

So in the spirit of transparency, I feel it’s important to let you know what’s going on! 

If you’re a regular reader of Hello Jetlag, you will notice that are now ads being served on this site, as well as throughout my articles. For 4 years I have remained virtually ad-free (I did have a single Google Ad on my sidebar that earned me an impressive $200/year.. that I put toward my hosting costs). My desire to build up my content and earn trust amongst my readers outweighed the few dollars I would make by impacting the overall user experience while in the growing stages.

SO WHY HAVE I NOW DECIDED TO IMPLEMENT ADS?

Well.. 2 years ago I decided to make blogging a priority vs a hobby, and in this time my traffic has increased 5,000% (THANK YOU!). I am now reaching a point where I can actually start making a living off of traveling and blogging and I would like to see how implementing ads plays a part in this journey. 

I have partnered with Mediavine, which is an exclusive ad management company, working with the most influential lifestyle bloggers in the industry. They have a fantastic reputation amongst publishers and advertisers and being accepted into their network is extremely exciting.  

HOW WILL YOU BE AFFECTED

Obviously, your experience on my site will now include ads. It will probably look like 99% of the other websites you visit, so you might not even recognize the difference. During the initial 90 day period with Mediavine, they will have full control over the ad placements on my site so that we can see what works and what doesn’t. 

UDATE: Susannah from Mediavine also weighed in in my comments and says,  “we have a report button under all of our ads, and you and your readers are always welcome to report any ads that aren’t awesome. Our team goes through the reports by hand daily, as user experience is SO important to us!”  

I would love to know your thoughts so feel free to leave a comment below if you have any. Thank you again for reading and for helping me reach this goal!

Lindsey 

7 thoughts on “A Letter to My Readers About Ads // My New Partnership with Mediavine”

  1. Hi Lindsey! We’re so glad that you joined Mediavine! We know we’re pretty darn happy to have you. πŸ™‚
    One quick thing I wanted to mention is we have a report button under all of our ads, and you and your readers are always welcome to report any ads that aren’t awesome. Our team goes through the reports by hand daily, as user experience is SO important to us!
    We’re also here if you ever have any questions or concerns at all, especially during these first 90 days! You can reach our publisher support team at [email protected].
    Thanks so much for the kind words, and we look forward to working with you!
    β€” Susannah at Mediavine

    Reply
  2. Lindsey,

    And just like that, I’ve decided to unsubscribe from your blog.

    That being said, girl, just kidding! You hustle where you need to! I read your blog for your content, beautiful photos, and travel advice. Keep posting – keep traveling!

    Cheers,

    Rachael

    Reply
    • OMG my stomach dropped when I read the fist half of this πŸ˜‚

      I appreciate you, and this comment so much!! Thank you!

      Reply
  3. So happy for this milestone, the ads are not a distraction for me and they often provide good links. Your content is so good and always provides such an interesting read and beautiful pictures as well as a great resource for travelers!

    Reply
  4. Thank you so much for putting this out into the universe! I’ve written several drafts of a similar page for my site, and none have been nearly as mature. I chucked all of them into the delete bin. I’m sure one day I’ll look back at my current trepidation and laugh, but for today I’m just glad I finally have an answer in case any reader questions my choices. I sorta just wanna link to this page, but I think I’ll write my own instead. Thanks again!

    Reply
    • Hi Max!
      Thanks so much for the kind words. I was nervous about implementing ads but the feedback has been overwhelmingly positive so far.
      Feel free to use whatever ideas or snippets you want πŸ™‚ and welcome to the MV family!!

      Lindsey

      Reply

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